Next Generation Consumer Science Sprint
AI Overview
Mondelez seeks innovative qualitative research methodologies and technologies to better understand consumer sentiment and behavior beyond traditional surveys and panels. The selected approach will be pilot-tested in Q3 2026 to deliver deeper insights into consumer decision-making for fast-moving consumer goods.
This summary is AI-generated from the official solicitation.
Key Details
Official Description
Mondelez International, a global leader in fast moving consumer goods, seeks better insights into consumer sentiment through the usage of next-generation methodologies and technologies. Mondelez International intends to conduct a pilot-scale evaluation later this year. All consumer goods companies rely on understanding the needs and wants of customers. Mondelez International already utilizes surveys, chatbots, in-person evaluation panels, and more to glean information about consumer sentiment re...
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Next Generation Consumer Science Sprint
New opportunity: Next Generation Consumer Science Sprint
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